Udinese partners with Amazon to further expand its brand. The new Udinese Calcio Store will be available on the e-commerce website.
Udinese's goal is to be even closer to its fans, in Italy and abroad. This moment of forced distance could not be more suitable to continue to bring the world of Udinese directly into the hands of its fans. The new Brand Store on Amazon will be active in this first phase in the following countries: Italy, Spain, England, France and Germany. The Club's ambition is to expand further outside Europe and in particular into Central and South America because of the strong ties with iconic fans and players who have always been represented by the club's innovative international scouting policy.
"Our presence on Amazon is part of the Club's internationalization strategy and at the same time wants to be a way to be at the side of our fans, in Italy and in Europe - says Magda Pozzo - Strategic Marketing Coordinator of Udinese Calcio - In addition to our official Macron shirts, in the coming weeks we will launch new products that will enrich our merchandising line that will go beyond the world of football alone. It's a project we care about a lot and we have dedicated time and passion so that our loyal fans can always share an identity with their favourite team".