Since 1968 ArteBianca have been trailblazing in the world of gastronomy, creating unique products such as Pan Piuma which have revolutionised styles and tastes in the field of Italian cuisine, creating new trends and consumption opportunities for families.
This led to the creation of the Pan Piuma brand. It was conceived in 2010 but exploded between 2012 and 2015 and has now achieved market leadership of crustless breads. Pan Piuma have created many products that stand out for their simple yet high quality ingredients.
A special dough recipe, unique innovation developed through decades of experience, and the most modern technologies are the basis of the great growth seen in recent years within a constantly growing and evolving company.
Today Pan Piuma, market leader and point of reference at national level, are announcing their participation in Udinese Calcio’s Official Partner program for the 2023/24 and 2024/25 seasons.
The Venice-based company have also decided to embrace the Udinese Academy project. Pan Piuma will work alongside the 10,000 youngsters who are part of the club’s youth project and promote their brand with the academy through all its the affiliates in Italy and abroad.
"The enthusiasm of taking on new challenges is a common theme which will allow us to achieve important goals together," states Franco Collavino, General Manager of Udinese Calcio. "We’re happy to welcome Pan Piuma into our family. This collaboration brings together two entities that share common values, including respect for the environment, teamwork and attention to innovation."
"The collaboration with the Udinese Calcio family is a source of pride for us: their importance at national level and the care and attention they show with their academy make them the perfect partners thanks to the values which we share," comments Massimiliano Anzanello , Pan Piuma CEO. “We’ll continue to work with commitment and passion to build an even brighter future thanks to this exceptional partnership.”