Udinese Calcio and Bluenergy Group are proud to announce that the new commercial name for the club's stadium will be Bluenergy Stadium for the next five years. The Udine-based facility, the second club-owned stadium built in Italy after Juventus’ home ground, has become a benchmark among European stadiums while pursuing the revolutionary concept of a football stadium that is operational seven days a week.
As their partnership grows increasingly close, Bluenergy, the multi-utility company based in Friuli-Venezia Giulia and Udinese are also announcing the development of collaborative initiatives dedicated to the local region’s environment, people and the economy. Udinese Calcio, who have flown the flag for Friuli worldwide over the course of many years, see their consciousness and values reflected in those of Bluenergy’s ownership and management. The choice of Bluenergy's shareholders to establish the group's headquarters in Friuli means that there are greater resources available to local institutions. This comes in the form of 15% of the group’s profits being reinvested in Friuli Venezia Giulia to support the local economy.
As their partnership grows increasingly close, Bluenergy, the multi-utility company based in Friuli-Venezia Giulia and Udinese are also announcing the development of collaborative initiatives dedicated to the local region’s environment, people and the economy. Udinese Calcio, who have flown the flag for Friuli worldwide over the course of many years, see their consciousness and values reflected in those of Bluenergy’s ownership and management. The choice of Bluenergy's shareholders to establish the group's headquarters in Friuli means that there are greater resources available to local institutions. This comes in the form of 15% of the group’s profits being reinvested in Friuli Venezia Giulia to support the local economy.
The collaboration between the club and the multi-utility company, which dates back to 2018, has already produced fantastic results in the fight against climate change. In fact, Udinese have been ranked as Serie A’s most sustainable club by the Brand Finance Football Sustainability Index 2023, a classification based on ESG parameters which has also placed the club in fourth place worldwide. This has been made possible thanks to the energy efficiency improvements and green power provided by Bluenergy, which have allowed for a saving of 4,850.64 tonnes of CO2. Bluenergy have been engaging in sustainable measures for several years and this has seen the company receive prestigious awards such as Sustainability Leader 2023. This accolade was given following the results of independent analysis by Statista - Il Sole24ore, through which companies were compared on the basis of their ESG performance.
"I’m delighted to be able to share the demanding challenges that the future will pose us with the ownership and management of Bluenergy at our wonderful Bluenergy Stadium, as well in our general pursuit for even more sustainable development model,” declared Gianpaolo Pozzo. “As fellow Friulians I’d like to thank them and in turn commit ourselves to reciprocate their trust with equal passion and determination as we seek to achieve ever better results."
"This long-standing partnership and the rebranding of the stadium are based on common foundations which we’ve shared since day one,” commented Gianfranco Curti, founder of Bluenergy Group. “Bluenergy and Udinese are two fantastic exponents of Friuli-Venezia Giulia. Both institutions have contributed greatly to the history of this region and are now preparing to continue the march towards a sustainable future with low environmental impact. Bluenergy were founded here and the company have since grown to encompass all of northern Italy. In recent years we’ve poured in large amounts of effort to ensure that economic sustainability is increasingly integrated with environmental and social sustainability. On this basis we work hard every day because we believe that giving back to the community mutually benefits the company itself and the local area. We’re part of a team game in our pursuit for success – it’s not about individuals."
"Today marks the beginning of a new chapter in the history of this region’s iconic stadium,” offered Alberta Gervasio, CEO of Bluenergy Group. “The Bluenergy Stadium is a modern and multifunctional structure, designed to be a meeting point for athletes, families, companies and the community in general. We’ve been working with Udinese for a long time and now we’ve decided to further our commitment. We’re embracing a project which, starting from our name, will lead Bluenergy Stadium to be a reference point for the entire local community, with initiatives aimed at promoting knowledge of how important it is to respect the environment in everyday life. Our focus will once again be on the people and fans, the driving force of the city and the emotional fuel of the team. The stadium is the home of all Udinese sportspeople, but first and foremost true fans. It’s a real joy, as well as a source of pride, to see the stadium bear our name. We’re aiming to keep the original spirit of this region alive while simultaneously promoting the commitment to a sustainable future".
The design of the Bluenergy Stadium logo is a collaborative effort between BluenergyGroup and Udinese Calcio. The font is consistent with Bluenergy’s standard typeface while the design is a nod to the stadium’s diamond shape. The result is a new, pronounced and distinctive identity.